Poster Development

When filming the Ransom Footage we took this high quality photo of the chair that Esther sat on. 

We were proud of the photo and so decided to use it as the background to our poster. 

As Esther is the key to our film, we added a photo of her faded into the background of the image. We included five key elements 

• Film Title
• Fox Logo 
• Website 
• Copyright statement
• Actor Names 

The main problem with this poster was that we cut the footage of Esther's ransom from the trailer. Therefore the image has little relevance to what the audience perceive the film to be. It also looks untidy to have the image of Esther in the corner.

For our second attempt we began with a different background image, of a swing. This is a relatively important image in our trailer as it is the shot that our child actors name appears on. It also is mostly of the sky, which is a clear blue colour, fitting with our film title. 

We wanted to keep it clean so left it as only that image, with titles on top. We added in a # as we understand the importance of We-media and creating a buzz around a film. 

Regardless of the fact the Actors names were not centred, the bright background made some of the letters not as clear. We also had the film address twice. The main issue with this poster was that we didn't feel that it portrayed any of the story line as it doesn't even introduce the main characters. 

We experimented for a second time with overlaying a translucent image of Esther. This was because it shows the audience that the film has something to do with a young child. One of the hesitations we had was to not make it look to much like a horror, with the slightly gaunt image of a child. 

We decided that the necessity of the image of the child was greater than the slightly horror image. We changed the layout of the next to make it clearer and more eligible. 

After we created a draft design, we posted it on Instagram for Audience Feedback, you can see that here

A version of the final poster can be seen here

A more in depth analysis of the final poster can be seen here