Azure Official Website

The final website with linked photos. 

Azure Official Poster

Azure Official Trailer

Storyboard Comparison

Storyboard Animatic Final Draft

As we have progressed in the course we have updated our storyboard to show the changes we have made from our original ideas. Below you can see the final draft of our Storyboard shown in an animatic accompanied by our soundtrack and voice-over. 

Poster Development

When filming the Ransom Footage we took this high quality photo of the chair that Esther sat on. 

We were proud of the photo and so decided to use it as the background to our poster. 

As Esther is the key to our film, we added a photo of her faded into the background of the image. We included five key elements 

• Film Title
• Fox Logo 
• Website 
• Copyright statement
• Actor Names 

The main problem with this poster was that we cut the footage of Esther's ransom from the trailer. Therefore the image has little relevance to what the audience perceive the film to be. It also looks untidy to have the image of Esther in the corner.

For our second attempt we began with a different background image, of a swing. This is a relatively important image in our trailer as it is the shot that our child actors name appears on. It also is mostly of the sky, which is a clear blue colour, fitting with our film title. 

We wanted to keep it clean so left it as only that image, with titles on top. We added in a # as we understand the importance of We-media and creating a buzz around a film. 

Regardless of the fact the Actors names were not centred, the bright background made some of the letters not as clear. We also had the film address twice. The main issue with this poster was that we didn't feel that it portrayed any of the story line as it doesn't even introduce the main characters. 

We experimented for a second time with overlaying a translucent image of Esther. This was because it shows the audience that the film has something to do with a young child. One of the hesitations we had was to not make it look to much like a horror, with the slightly gaunt image of a child. 

We decided that the necessity of the image of the child was greater than the slightly horror image. We changed the layout of the next to make it clearer and more eligible. 

After we created a draft design, we posted it on Instagram for Audience Feedback, you can see that here

A version of the final poster can be seen here

A more in depth analysis of the final poster can be seen here

AZURE - Final Draft

Music Review

Unfortunately due to copyright laws we cannot use the song 'Dreams' by Imagine Dragons like we did in our Second Draft. If it wasn't for the laws we would use that music, however we have searched for copyright free music for the bulk of the trailer. 

We have found some music on sound cloud that has a build of tension that our trailer needs... 




We edited it to help it fit to our trailer's builds and shot changes. 

Website Development

We using WIX to create our website, as it is the simplest, but most stylistic programme, and is also the programme people in previous years have used. 

We concluded from website research, that the pages we needed were 

• Home
• Synopsis
• Characters
• Gallery
• Contact
• About

I started by creating folder with the high quality photos we took from each filming day, separating them into simple 'background' images and close up photos. 

We chose a 'background image' for each page. 

Then added summaries of what we would include on each page, if we were to fully create the entire website.

You can see our website here:

http://wokmedia15.wix.com/lensproductionmovies

Reaction Videos

We wanted other people's opinions on our trailer so got a selection of people to watch it whilst we recorded their reactions. Following the viewing we asked them questions about the genre, things they liked, and things they would improve. 

Since this review we have edited our trailer to add more slow motion, particularly with the mother to add more emotion. 

Missing Poster

One of the shots we came up with following our editing review was a close up of a poster alerting people of Esther's disappearance. We decided that we would have two shots with the poster pinned to a lamppost, one with the poster looking new and pristine, and one with it more worn down to show the progression of time. 

Below is a video showing the process of creating the poster. 

The final version of the poster: 

Beginning Voice-over

One of the main points from our 'Second Draft Review' was that the opening voice-over was not have enough impact and was not realistic or fluid enough. 

We decided to re-record with a younger voice enabling us to naturally have the childlike tone. To ensure we get some hesitation and truthful emotion we decided to re-write our script and get two young people to read it out whilst we were recording. We then took the script away from them and got them to improvise a few times, to get the natural pauses that would be in their voices. They improvised even when given the script to convey the emotion, however the script we did provide them is below. 

Mummy it's me, 

I'm scared, I just want to come home, 

If you five them the money they say I can come home. 

I don't like it here on my own, 

Help me Mummy.

We recorded the new voice-over using a camera to get a realistically distorted sound. 

The new recording options: 
1-3 are with a script, 4 and 5 are without. 




Our favourites are 3 and 4. 

We are going to experiment with altering the pitch in garage band or audacity to see if a higher pitch will make the voices sound younger, as the original recordings sound too mature for our character. 

Implications

During editing we have noticed that the footage implies development in our narrative which has caused us to slightly alter our story line. 

The final shot where the Dad closes his eyes and see's his daughter looking up at him in black and white may suggest that this is because he is to blame for her kidnapping. This is reinforced by the enigma of why he is being chased part way through the trailer. However we have left this unresolved, as all trailers do,  due to the fourth character of the kidnapper.  

We created a shrine inspired by Broadchurch for Esther. During these shots one of the candles is blown out which may imply that she has been killed. In addition to this the title text for daughter flashes and then fades out suggesting that she may have been killed. 

Website Research

The main points established from this research are..

• Use High Quality images as the background
• Keep the design simple and sleek 
• Social Media Links are a must 
• Continually use high quality images

Poster Research

Second Draft Feedback

Following our Second Draft we asked classmates and our teachers to give us comments and advice on what to improve, what they like and for any more ideas. 

Below is a video showing the comments they gave. 

A2 Poster Inspiration

Second Draft

We have created a second draft of our trailer in preparation for our deadline on Tuesday 10th March. We reviewed the direction and comments from our first draft feedback and made improvements and corrections. 

A2 Website Inspiration