2 December 2014

Developed Logo

2 December 2014
When researching trailers, we realised that most if not all of the bigger companies had an animated logo. Not only does this make it seem more professional, but also continues the pace of the trailer, fitting in with the constant flow. We realised that inserting a static slide among fast cuts slows down the tempo and causes the trailer to lose some momentum. 

Below are some examples of logos that have movement in their logos. 




We wanted to reflect this convention in our logo, so experimented with a changing of the colours and then a bold flash of colour, reminiscent of a camera flash. 


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