Theatrical vs Teaser Trailers

There are two main varieties of trailers; Theatrical and Teaser. 


Teaser - 
             can be released very early into filming
             doesn't include much footage from the film 
             very short 
             one main theme and concept 

Theatrical - 
                 footage from the film 
                 quick cuts
                 lines from the film as voiceover 
                 lots of disruptions (Todorov's theory of Narrative)

Hulk 2003

The timelines below show the difference between the Hulk teaser and theatrical trailers. The green line shows the changes in tension and the emotions of the audience (higher the line, more dramatic). 

The teaser trailer has much fewer cuts and contains one lasting theme. It contains more fades of images but more text at the end. The music is more prominent in the theatrical trailer as the musical emphasis matches the change in scenes. They both include a voice over however the teaser trailer uses a monologue and the theatrical takes lines from the film from different characters and plays them over a variety of scenes. The levels of tension for the teaser trailer slowly increases until there's a climax and then a drop at the end for the credits. For the theatrical trailer there's a few climax's to keep the audience's interest.